Small businesses are important parts of the local economy. By creating small nexuses of financial independence, they encourage broader prosperity in the wider economy. Entrepreneurs thrive through the small business model, and so does innovation. Regionally based, they provide local jobs and generate community in the local landscape. In other words, they are essential for a prosperous and healthy town. When local businesses create connections with each other, these benefits are increased. Therefore, by encouraging potential connections within local businesses in Oxford, community prosperity and local relationality are strengthened.